About Dana

With a specialty in acquisitions and divestitures, Dana Prestigiacomo works with B2B technology, professional services and SaaS companies to develop growth and market strategies to maximize opportunities in current and new markets. With more than 25 years of executive management and marketing success at Fortune 500 companies, Prestigiacomo understands the challenges and opportunities of established category leaders as well as new entrants. Blending competitive and customer insights with company goals, she develops effective short and long-term strategies, delivering efficient and effective plans and programs to drive growth through both direct and channel models.

Executive Marketing Experience

  • CMO, VOGSY
  • VP Global Marketing, Datto
  • SVP Marketing, ExaGrid
  • SVP Global Marketing, Intralinks
  • VP Marketing/CMO, Acronis
  • SVP Worldwide Field Marketing, CA Technologies
  • SVP, Corporate Marketing and Communications/CMO, Thomson Reuters Learning Division
  • Director Corporate Brand Strategy, IBM

Education

Bachelor of Arts, University of California, Davis

Expertise

Industry Experience Specialties
  • Sales & Marketing Alignment
  • Growth Strategy
  • Go-to-Market Strategy
  • Acquisitions and Divestitures
  • Channel Strategy
  • Positioning and Messaging
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