David launches enterprise technology start-ups, guides successful company turnarounds, and rehabilitates brands. A seasoned software marketing executive, David excels at building demand generation infrastructure, brand rehabilitation, and go-to-market strategy. He has deep expertise in a variety of technology areas including databases, analytics, AI/ML, cybersecurity, IT infrastructure management, mobile, and marketing technology. As an award-winning innovator in the use of social media and viral marketing for business, his campaigns have been covered by the NY Times, AdWeek, and across social media.