About David

David launches enterprise technology start-ups, guides successful company turnarounds, and rehabilitates brands. A seasoned software marketing executive, David excels at building demand generation infrastructure, brand rehabilitation, and go-to-market strategy. He has deep expertise in a variety of technology areas including databases, analytics, AI/ML, cybersecurity, IT infrastructure management, mobile, and marketing technology. As an award-winning innovator in the use of social media and viral marketing for business, his campaigns have been covered by the NY Times, AdWeek, and across social media.

Executive Marketing Experience

  • Fractional SVP, Marketing, Blue Lava
  • CMO, Valimail
  • CMO, CloudPassage
  • SVP, Marketing, Apteligent
  • VP of Marketing, Moka 5
  • VP of Marketing, Sentilla
  • Interim CMO, Act-On Software
  • VP of Marketing, BigFix
  • VP of Marketing, Antenna Software
  • VP, Windows NT Products, Oracle Corporation


  • BA, History & Russian, Vassar College


Industry Experience Specialties
  • Demand Generation
  • Go-to-Market Strategy
  • Positioning & Messaging
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