David Appelbaum

About David

David launches enterprise technology start-ups, guides successful company turnarounds, and rehabilitates brands. A seasoned software marketing executive, David excels at building demand generation infrastructure, brand rehabilitation, and go-to-market strategy. He has deep expertise in a variety of technology areas including databases, analytics, AI/ML, cybersecurity, IT infrastructure management, mobile, and marketing technology. As an award-winning innovator in the use of social media and viral marketing for business, his campaigns have been covered by the NY Times, AdWeek, and across social media.

Executive Marketing Experience

• Fractional SVP, Marketing, Blue Lava
• CMO, Valimail
• CMO, CloudPassage
• SVP, Marketing, Apteligent
• VP of Marketing, Moka 5
• VP of Marketing, Sentilla
• Interim CMO, Act-On Software
• VP of Marketing, BigFix
• VP of Marketing, Antenna Software
• VP, Windows NT Products, Oracle Corporation

Education

• BA, History & Russian, Vassar College