About Dawn

Works with B2B and B2C financial services and education companies to mature marketing disciplines, transforming them into lead generation engines to drive growth. A seasoned, entrepreneurial, results-focused marketing leader, Dawn develops go-to-market strategies, demands best-in-class creative, and builds integrated campaigns that deliver. With 25 years corporate and agency experience, she builds powerful brand stories and experiences and delivers game-changing digital transformation. An award-winning change agent, Dawn translates business goals into marketing strategies and builds and inspires healthy, high-performing teams to drive leads and revenue. With deep full-spectrum marketing know-how, she excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI.

Executive Marketing Experience

  • Vice President, Marketing, First American Title
  • Chief Marketing Officer, Wintrust Financial
  • Vice President, Brand Strategy, Content & Digital Marketing, Adtalem Global Education  
  • Professor, Marketing & Graphic Arts, The Art Institutes
  • Founder, Managing Director, Cadence Communications & Consulting


  • BS, Advertising, Ball State University
  • Pursuing MBA, Keller Graduate School of Management
  • LDIOE, Stanford University Graduate School of Business


Industry Experience
  • FinTech
  • Technology
  • Building Products
  • Growth Strategy
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Demand Generation
  • Omni-Channel Integration and Optimization
  • Digital Transformation
  • Brand/Product Launch
  • Value-Prop, Positioning, and Messaging
  • Marketing Technology, Operations, Innovation, and Automation
  • Change Management
  • Org Design, Building and Scaling Teams
  • Post M&A Integration
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