About Deborah

Deborah works with financial technology (fintech), SaaS, business consulting, and technology companies to drive demand and accelerate revenue growth. Focused on fueling revenue acceleration, Deborah develops and executes marketing strategies enabling B2B companies to achieve double-digit revenue growth and turn flat businesses into growing enterprises. She is an expert demand generation marketer who applies modern marketing techniques to drive top-of-funnel activity, nurture leads, and build revenue momentum. Deborah develops the positioning and differentiation needed to stand out from the competition and works collaboratively with sales to accelerate new customer acquisition, expand current customer revenue, and reduce attrition.

Executive Marketing Experience

  • Principal, DO Marketing Services
  • CMO, Electra Information Systems
  • CMO, JDX
  • CMO, UtilityCloud
  • Head of Marketing, Sapient Consulting & Sapient Global Markets, Publicis Sapient
  • Principal, ManeuverPoint
  • VP, Marketing & Product Management, Asset Control
  • SVP, Marketing & Product Management, Wealth Management & Brokerage Division of SunGard Financial Systems

Education

  • BS, Mathematics/Computer Science, University of New Hampshire

Expertise

Industry Experience
  • FinTech
Specialties
  • Demand Generation
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Brand Development & Awareness
  • Thought Leadership
  • Content Marketing
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