About Dennis

Dennis Bailen is a marketing change agent. Bailen has over 25 years of experience defining brand strategies and developing integrated marketing programs. Bailen’s belief is that effective branding and marketing should be both a potent competitive weapon and an internal unifying force. He has developed successful strategies and programs in aerospace, electronics, automotive, construction, industrial manufacturing and for a variety of consumer companies and products including Scotts Miracle Gro, and Blue Cross Blue Shield of Florida. He is a proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.

Executive Marketing Experience

  • VP, CMO, Pep Boys
  • COO & CMO, Windward Builders
  • CMO, Century Fasteners & Pumps
  • VP, CMO, Kobacker Corporation
  • VP, CMO, Thom McAn Footwear Division, Melville Corporation
  • SVP, Strategic Services, Arnold Communications


Industry Experience Specialties
  • Customer Segmentation Strategies
  • Market/Consumer Insight
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
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