Dennis Bailen is a marketing change agent. Bailen has over 25 years of experience defining brand strategies and developing integrated marketing programs. Bailen’s belief is that effective branding and marketing should be both a potent competitive weapon and an internal unifying force. He has developed successful strategies and programs in aerospace, electronics, automotive, construction, industrial manufacturing and for a variety of consumer companies and products including Scotts Miracle Gro, and Blue Cross Blue Shield of Florida. He is a proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.