About Erika

Erika works with healthcare services, IT, SaaS, medical device, life science, biotech, and retail/hospitality companies to develop effective growth strategies, improve patient care, and increase profits. A proven marketing executive, Erika develops integrated marketing and growth strategies, improves margin through patient acquisition optimization, and cuts through marketplace noise with clear and specific value propositions. Experienced with venture capital and PE groups, she excels as a start-up or high growth executive to quickly scale ventures, develop compelling brands, and refresh legacy brands. She is an analytical marketer who uses data to drive decisions, and gains scale through automation, AI and dashboard metrics.

Executive Marketing Experience

  • SVP Demand Management, MindPath Care Centers (sold to Community Psychiatry)
  • Co-Founder, VP Operations, Ancillon Health
  • VP, Strategy and Healthcare Partnerships, Back Pain Centers of America (sold to Ancillon Health)
  • Senior Vice President of Marketing, Okyanos Center for Regenerative Medicine (sold to Black Beret Life Sciences)
  • Senior Vice President, Marketing, Laser Spine Institute (sold to Cancer Treatment Centers of America)
  • Founder and CEO, Iatria Spa and Health Centers
  • Executive Director, Worldwide Communications, Bell and Howell (sold to Bowe)
  • GM, Strategic Communications, Sprint Corporation

Professional Board Work

  • Board of Directors, Healthcare Businesswomen’s Association, 2014-15
  • Advisory Board, Social Entrepreneurship and Education Consortium, 2014-present
  • Advisory Board, Communications, Association for the Advancement of Cell Therapy, 2013-2018
  • Founding member of Women’s President’s Organization, 2005-2008
  • Day Spa Association Advisory Board Member, Research and Industry Studies Chair 2006-08
  • Advisory Board, University of California, Hospitality and Management Program 2005-2010
  • Board of Directors and Executive Committee, Greater Raleigh Chamber of Commerce, Small Business Chair 2005-07
  • Board of Directors, Assistance League, 2003
  • Chair and Spokesperson, National Speaking of Women’s Health Conference 2006-08
  • Editorial Advisory Board, Day Spa Magazine, 2006-09
  • Chair and Spokesperson, Savvy Women’s Conference, Raleigh Chamber, 2007
  • Chair and Spokesperson, Chamber Executive Women’s Conferences, Raleigh Chamber, 2008-09

Education

  • MBA, University of North Carolina at Chapel Hill
  • B.A., Industrial Relations, University of North Carolina at Chapel Hill
  • Executive Education Program at The Wharton School, Cornell University
  • Master’s Certificate, Digital Marketing, University of San Francisco

Expertise

Industry Experience
  • B2C and B2B
Specialties
  • Digital Marketing
  • Growth Strategy
  • Demand Generation
  • Direct Marketing
  • Brand Strategy/Refresh
  • Market/Consumer Insight
  • Go-to-Market Product Launch Strategy
  • Positioning and Messaging
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