About Gary

Equipped with a demonstrated ability to stimulate a company’s competitive advantages through clear insight-based strategies and human resource development, Gary Fassak has helped businesses to maximize the leadership and development of executives, teams, and professional relationships for nearly three decades. Fassak is no stranger to large-scale organizational success, as he was able to champion culture change at a well-known organization by resetting performance standards, recruiting top quality talent, and leveraging experience of existing personnel, achieving the highest division score in an annual culture survey

Executive Marketing Experience

  • SVP, GM, Home Furnishings FXI/Foamex Innovations Inc.
  • VP, Sales and Marketing, Aramark Corporation
  • COO, Philadelphia Zoo
  • Chair, Global Operating Committee and VP Marketing, Sales, R&D; Crayola (Division of Hallmark Inc.)
  • VP Marketing, Flagship Soup Division, Campbell Soup Company
  • VP Sales, Campbell Soup Company
  • Brand Management, Procter & Gamble Company


  • Bachelor of Arts, Economics, Cornell University (Ithaca, NY)
  • MBA, Cornell University Johnson School of Business (Ithaca, NY)


Industry Experience Specialties
  • Growth Strategy
  • Market/Consumer Insight
  • Brand Strategy/Refresh
  • Product Innovation
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