About Gayle

Gayle works with B2C, B2B and B2B2C retail, travel, telecom, financial services, and luxury companies to generate incremental revenue, driving rapid growth thru data-driven marketing strategies. A CRM acquisition and retention specialist, Gayle attacks business challenges from the customer’s perspective by leveraging data and new technology to drive profitable marketing programs while integrating traditional and digital channels. With 30 years’ global corporate and consulting experience, Gayle’s results-driven management skills and easy-to-work-with personality make her a deeply knowledgeable counselor for clients and prospects alike.

Executive Marketing Experience

  • Vice President, CRM, Rovia Travel LLC
  • Senior Director, CRM & Loyalty Marketing, Paula’s Choice Skincare
  • Director, Customer Loyalty Marketing, T-Mobile
  • Chief Marketing Officer, SVP Marketing, Frontier Communications
  • Global Group Head, SVP Premium Products, MasterCard
  • Senior Vice President, Global Banking Group, Head of Card Payments, Merrill Lynch
  • Founder, Santa Fe International Consulting
  • Vice President, Worldwide Consumer Marketing, Delta Air Lines
  • Director, Marketing Programs, United Airlines
  • Director of Advertising, Pacific Region, Northwest Airlines


  • BA, Business Administration, Madison University


Industry Experience Specialties
  • Digital Marketing
  • Growth Strategy
  • Direct Marketing
  • CRM
  • Loyalty Marketing
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