About Ian

Ian Gomar joins Chief Outsiders with an impressive track record of leading some of the world’s most recognizable names in fashion and retailing through an inflection point in their business. His expertise in brand management and e-commerce were recently on display during a turn as Chief Marketing and E-Commerce Officer for Sears Holdings. At Sears, Gomar achieved double-digit operating profit growth for two straight years in the fitness category for Sears and Kmart, reversing five years of prior declines. Returns to fiscal health also resulted from his intervention while leading retailing operations for shoe manufacturer Steve Madden and European women’s ready-to-wear retail and wholesale apparel and accessories brand Olsen Fashion. When not helping mid-marketing businesses achieve market-driven success, Gomar is rubbing shoulders with sports royalty, serving as president of Shaquille O’Neal Enterprises (the retired NBA star’s consumer property arm).

Executive Marketing Experience

  • Managing Director, Pheasant Hill Partners, Inc.
  • CEO, The Picture People
  • Chief Marketing and E-Commerce Officer, Sears Holdings
  • President, Retail & E-Commerce, Steve Madden Ltd.
  • President, North America, Olsen Fashion
  • President, North America, Athletes World / Bata Shoe Company
  • SVP Marketing, Footlocker Inc., Champs Sports Division
  • VP Marketing, Starter Corporation
  • VP, International, Wolverine Worldwide
  • Group Brand Manager, Bacardi Imports
  • Brand Manager, Cola-Cola Company, Minute Maid and Hi-C Fruit drinks


  • MBA, Jenkins School of Business, University of Miami
  • BS, Marketing Communications, School of Communications, Boston University


Industry Experience
  • DTC/e-commerce
  • Omni-channel Retail
  • Omni-Channel Marketing
  • Digital Transformation
  • eCommerce
  • B2C wholesale expansion
  • Amazon/on-line marketplaces
  • PE Acquisition Due Diligence
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