About Jim

A four-time Chief Marketing Officer and 15-year global advertising agency executive, Jim McDonald has deep experience working with a diverse span of consumer goods and services brands including: AT&T, Pizza Hut, Ford, Lincoln-Mercury, Chevron, Sprint, MSN, HP, The Westin Hotels, Gulf, IBM, Stouffer’s, Wurlitzer, Homart Malls, Compac, RCA, and several Top 10 financial services organizations. His specialties include: brand architecture, strategy development, retail tactics, broadcast production, loyalty/CRM development, ethnic advertising, new product and promotions launches.

Executive Marketing Experience

  • CMO, Endeavor Communications
  • CMO, Bally Total Fitness Corporation CMO,
  • CMO, RadioShack Corporation
  • CMO, Pocket Communications
  • CMO, Wildcard Network
  • SVP, Group Account Director, Young & Rubicam, NY and San Francisco

Education

  • MA, Advertising, University of Texas at Austin
  • BJ, Journalism, University of Texas at Austin

Expertise

Industry Experience Specialties
  • Sales Growth
  • Market/Consumer Insight
  • Positioning & Messaging
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