About Joe

With over 20 years experience building Health and Wellness businesses as a senior operating and marketing executive, Joe has pioneered the use multi-channel, direct marketing programs to grow healthcare businesses with the best possible ROIs. His experience includes eHealth, Pharmaceuticals, Health Insurance, OTC drugs, Skincare, Weight Loss Programs, Dietary Supplements and Personal Care Products. As Head of Online Marketing at WebMD, Joe was part of a turnaround team responsible for growing WebMD into the #1 destination for eHealth.

Executive Marketing Experience

  • CEO – EBEWE Pharma, US Neuro Products Division
  • SVP Marketing - WebMD
  • Head of WebMD Premium Services (Weight Loss, Fertility & Pregnancy)
  • SVP Marketing - Medscape
  • Marketing Strategist – PerriconeMD Cosmeceuticals
  • President - Global Health Alternatives
  • President – FreeLotto.com
  • Co-Founder – Suzanne Somers’ ThighMaster Company
  • President – Regency Films


  • BSEE – Cornell University
  • MBA - Cornell University, Johnson School of Business


Industry Experience Specialties
  • Digital Marketing
  • Gap Analysis
  • Direct Marketing
  • DTC Marketing
  • Market/Consumer Insight
  • Go-to-Market Strategy
  • Channel Strategy
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