Karen Hayward Headshot

Karen Hayward

Managing Partner, Chief Outsider

About Karen

Karen Hayward is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Key to her success is an innate ability to drive alignment between an organization’s sales and marketing functions, to deliver breakthrough revenue. She is passionate about the need to follow the voice of the customer and is able to operationalize customer insights to effect product positioning, sales enablement and lead generation programs. Karen is a pioneer in the cloud computing industry, having worked with SaaS companies since re-locating to the US in 2000.

Executive Marketing Experience

  • VP, Marketing SMB & Sales Enablement - EarthLink Business
  • Executive Vice President, CMO & CSO– CenterBeam (acquired)
  • SVP, Solutions & Global Industry Alliances – Accelio (acquired)
  • VP, Sales - BeyondWork
  • VP, Marketing - Xerox Canada
  • VP & GM, Financial Services - Xerox Canada
  • Director, Marketing, Production Systems Group - Xerox Canada


Industry Experience Specialties
  • Sales Growth
  • Demand Generation
  • Go-to-Market Strategy
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