About Karlin

Karlin works with food and beverage, hospitality, and retail companies to drive multi-million-dollar growth, elevate performance, and steer turnarounds. A proven C-Level marketing leader, Karlin drives innovation and growth for multi-unit retail businesses, big or small, de-mystifying digital marketing for effective retail plan integration. With deep experience in global strategy and effective plan execution for top consumer brands in the QSR/fast casual and CPG/alcohol beverage spaces, he delivers effective brand/product positioning and high-impact action plans with swift, effective execution for results.

Executive Marketing Experience

  • Managing Partner, Vade Mecum Advisors
  • Global CMO, Papa John’s International
  • SVP Marketing North America, Subway
  • Senior Client Partner, Accenture
  • SVP Marketing, Lifetouch
  • CMO/EVP Marketing, Ovation Brands
  • Senior Marketing Director, McDonald’s


  • Bachelor of Journalism, University of Missouri-Columbia


Industry Experience Specialties
  • Omni-Channel Marketing
  • Market Penetration & Growth
  • Positioning & Messaging
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