About Lisa

Lisa works with food and beverage, hospitality, health and wellness, and retail businesses, applying data to uncover revenue opportunities for sustainable growth. Leveraging consumer and industry insight and deep customer segmentation she develops effective brand positioning and messaging to drive brand profitability in hotels, restaurants, CPG, and retail. With thoughtful integration of product innovation, digital transformation, go-to-market strategies, design, and targeted messaging, Lisa improves marketing performance and P&Ls.

Executive Marketing Experience

  • CMO, Crimson Wine Group
  • VP, Tropicsport/X3Mbrands
  • VP Marketing, Del Frisco’s Restaurant Group
  • VP Marketing and Product Innovation, Picture People
  • SVP Marketing, ClubCorp
  • VP Sales and Marketing, Rosewood Hotels & Resorts
  • VP Brand and Relationship Marketing, Wyndham Worldwide


  • University of Denver, Bachelor of Science Business Administration
  • Southern Methodist University, Marketing Certificate


Industry Experience
  • Adult Beverage
  • Luxury Goods
  • Omni-Channel Marketing
  • Brand Strategy/Refresh
  • eCommerce
  • Digital Transformation
  • Positioning & Messaging
  • Go-to-Market
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