About Lori

Lori works with technology and SaaS companies to launch, brand, and position them for accelerated growth and value creation. A data-driven, creative CMO with deep experience in building brands, Lori generates demand through multiple strategies and tactics, including content creation, digital and inbound marketing, events, partner and field marketing, SEO, ABM, and marketing automation. With deep experience in understanding a company’s ideal customer profile, she builds programs to reach them. A marketing leader with a relentless focus on the customer, Lori leads as a true partner to sales, driving revenue and accelerating time to close.

Executive Marketing Experience

  • VP of Marketing, Percona
  • CMO, Veridium
  • CMO (Fractional), MST Services
  • CMO (Fractional), Tesora
  • CMO, Mobiquity
  • Strategic Marketing Consultant, BlueSky Branding
  • VP of Marketing, LimoLiner.com
  • Partner, Co-founder and Executive Producer of Marketspace LLC, Monitor Group

Education

  • B.A. Educational Media, University of Massachusetts Amherst
  • Fellowship, Business and Organizational Management, Harvard University

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Digital Marketing
  • Market Penetration & Growth
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