About Michael
Michael works with technology, SaaS, IoT, communications and IT infrastructure businesses to deliver profitable growth and accelerated market adoption, establishing metrics-based, actionable strategies, go-to-market plans and marketing programs via high performance teams. A growth-oriented executive, Michael drives marketing and sales programs for innovative technology businesses across diverse categories. A hands-on leader of marketing, product and selling teams, he directs the transition from license to subscription models and re-vamps go-to-market programs globally.
Executive Marketing Experience
- VP Strategy & Corporate Development, M-Files Corporation
- VP Marketing and Products, Carrier iQ
- CMO, Edge Communications
- CEO, Bamboo Solutions Corporation
- Board of Directors, Savi Technology Inc
- Interim Marketing Lead, Savi Networks
- Co-founder and Managing Director, The Chasm Group, LLC
- Director/VP Marketing, two engineering software startups
Education
- MBA, Rivier College
- B.S., Mechanical Engineering - The Ohio State University
Expertise
Industry Experience
- Wireless & Telecommunications
- Electronics
Specialties
- Demand Generation
- Positioning & Messaging
- Lead Generation
- Sales Enablement
- Market Development
- Content Marketing Programs
- New Category Adoption
- Channel Strategy / Management
- Multi-channel B2B sales operations
- Analyst/Influencer Relations
- Strategic Alliances and Corporate Development
- Product Management
- Market segmentation
- Application Life Cycle Management
- Digital Transformation
- Corporate Evangelism