About Mike

Mike works with CPG, consumer healthcare, companies to start, pivot, build, and successfully exit national, and investor-sponsored middle market and startup brands in B2C, B2B and D2C sectors. A C-Level marketing, sales and D2C executive and consultant, with two successful exits, Mike builds growth engines by creating distinctive new products/offerings, ownable positioning, omnichannel go-to-market plans, and disciplined financial metrics. Mike has raised funds for startups, and is known as a hands-on leader in high-growth, turbulent and complex environments in businesses ranging from $0 to $650M in revenue.

Executive Marketing Experience

  • VP, Marketing, Sunless, Inc.
  • Principal-Consultant, JohnsRoad Brand Development
  • VP, Marketing, Schering Plough Consumer
  • VP, Marketing & Business Development, Resperate Hypertension Therapy
  • VP, Merchandising, Drugstore.com & Beauty.com
  • VP, Sales, Johnson & Johnson Consumer

Education

  • B.S., Business & English, Spring Hill College

Expertise

Industry Experience
  • Private Equity
Specialties
  • Brand Strategy/Refresh
  • Product Innovation
  • Positioning & Messaging
  • Go-to-Market Strategy
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