About Mike

Works with CPG, consumer healthcare, and eCommerce companies to start, pivot, build, and successfully exit national, and investor-sponsored middle market and startup brands in B2C, B2B, and D2C sectors. As a C-Level marketing, sales and eCommerce executive and consultant, with two successful exits, Mike builds growth engines and competitive advantage via valuable customer/market insights, distinctive new products/offerings, ownable positioning, persuasive messaging, omnichannel go-to-market plans, and disciplined financial metrics. Mike has raised funds for startups, and built profitable businesses ranging from $0 to $650M in revenue.

Executive Marketing Experience

  • VP, Marketing, Sunless, Inc.
  • Principal-Consultant, JohnsRoad Brand Development
  • VP, Marketing, Schering Plough Consumer
  • VP, Marketing & Business Development, Resperate Hypertension Therapy
  • VP, Merchandising, Drugstore.com & Beauty.com
  • VP, Sales, Johnson & Johnson Consumer


  • B.S., Business & English, Spring Hill College


Industry Experience
  • Private Equity
  • Brand Strategy/Refresh
  • Product Innovation
  • Positioning & Messaging
  • Go-to-Market Strategy
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