About Per

Per works with industrial companies to create and execute strategies for profitable growth. A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of crossfunctional teams.

Executive Marketing Experience

  • VP of Sales, System Improvements, Inc.
  • President, HTC, Inc./Husqvarna
  • VP of Marketing and Business Development, Xylem
  • VP of Marketing, RSC/United Rentals
  • SVP, Vallen, formerly Hagemeyer North America
  • Director of Marketing, CHEP
  • Worldwide Marketing Manager, Coatings Division, Rohm and Haas
  • Global Marketing Manager, Arizona Chemical Division, International Paper


  • MBA, Northwestern University
  • BS, Economics, Industrial Marketing, Business Law - Lulea University of Technology


Industry Experience Specialties
  • International Expansion
  • Competitive Strategy
  • Pricing Strategy
  • Growth Strategy
  • B2B Marketing
  • Product Development
  • Service Marketing
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