About Richard

With a proven history of driving quantitative results across B2B integrated revenue channels, Richard excels at acquiring and analyzing marketing and customer data to guide marketing plans. He quickly identifies broken or immature marketing processes and knows how to fix or build them to add efficiency and improve outcomes. With ample experience managing and building both sales and marketing teams, Richard knows how to find the key stories that differentiate a firm and develop consistent and impactful messaging. Comfortable with all digital, print, social, and sales channels, he coordinates and points them at the right targets, at the right time and in the right combination to generate both top and bottom-line goals.

Executive Marketing Experience

  • SVP of Marketing, School Specialty, Inc.
  • VP of Marketing, J. J. Keller & Associates, Inc.
  • VP of Sales and Marketing, Parts Now! LLC
  • Director of Corporate Branding and Research, Grainger (LSS-Lab Safety Supply)
  • VP of Marketing, Conney Safety Products
  • GM & VP - Sales & Marketing, Mille Lacs Gourmet Foods
  • Director of National Sales, Lands' End

Education

  • Bachelor of Arts, Advertising, Michigan State University

Expertise

Industry Experience
  • Wholesale
  • Education
  • Distribution
  • Manufacturing
Specialties
  • Omni-Channel Marketing
  • Growth Strategy
  • Brand Strategy/Refresh
  • Direct marketing
Ready to get more done? Let's talk