About Ron

Ron works with B2B global technology companies and in varied industries to turbo-charge growth and build enduring customer relationships, using battle-tested account-based sales and marketing techniques. He helps organizations grow revenue in new markets and industries, through proven, value-based, go-to-market approaches. From startups to SMBs and enterprises, including one of the world’s largest SaaS companies, Ron focuses on delivering results and strengthening relationships within existing accounts, and on winning business from new clients, using engaging, account-based sales and marketing techniques.

Executive Marketing Experience

  • SVP, Worldwide Marketing, Avid Technology
  • CMO & SVP, Digital Media, TouchTunes Interactive Networks
  • EVP, Marketing & Business Development, Actimize
  • General Manager, Global Marketing, Enterprise & Partner Group, Microsoft
  • VP, Global Industry & Solutions Marketing, IBM
  • CMO, Asia Pacific, IBM (based in Tokyo)
  • SVP, Director of Client Services, Dentsu Corporation (US)


  • BA, Michigan State University
  • MA, Michigan State University
  • Strategic Leadership Forum (IBM), Harvard Business School, Harvard University
  • Senior Marketing Executive Seminar (IBM), The Wharton School, University of Pennsylvania
  • ABM Certification, Advanced - Demandbase
  • Visualizing Postwar Tokyo, Visualizing Japan – Certificates from HarvardX, MITx, University of TokyoX
  • Certified Sake Professional, The Sake Education Council, Tokyo, Japan


Industry Experience
  • B2B
  • Media & Entertainment
  • Market/Consumer Insight
  • Go-to-Market Strategy
  • Account-based Marketing
  • Value Propositions and Messaging
  • Opportunity Pipeline Value
  • Global Marketing
  • Organization Planning and Performance
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