About Sandy

Sandy Barger has developed and actualized comprehensive business and marketing plans for Fortune 100 organizations. She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of developing multi-billion dollar businesses and new growth initiatives spans across a variety of organizations, including Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media.

Executive Marketing Experience

  • SVP Worldwide Brand Marketing/Product Management, Disney Home Entertainment      
  • SVP Marketing/General Manager Emerging Markets (China, Russia, India), Disney Home Entertainment
  • SVP Cross-Channel New Product Strategies and Development, Walt Disney Studios    
  • VP North America Brand Marketing/Product Management, Disney Home Entertainment
  • Trade Marketing, Disney Home Entertainment and Disney Interactive
  • Head of Marketing, Stelle Audio Consumer Electronics
  • Head of Marketing, Everloop Digital Start-up
  • Manager Marketing, Dole Consumer Products
  • Retail Executive Program, May Company 


  • MBA (MM) Marketing and Finance, L. Kellogg Graduate School of Management, Northwestern University, IL
  • BA, Organizational Studies and Sociology, University of California at Davis


Industry Experience
  • B2B Services
  • Manufacturing
  • Food
  • Fashion
  • Electronics
  • Media
  • Health and Wellness
  • Technology
  • Education
  • Content production and strategy
  • Digital Marketing
  • Sales & Marketing Alignment
  • Omni-Channel Marketing
  • Market/Consumer Insight
  • Brand Strategy/Refresh
  • Demand Generation
  • Go-to-Market Strategy
  • Product Innovation
  • Positioning & Messaging
  • B2B Marketing
  • Creative Strategy
  • Demand Generation
  • Go-to-Market Strategy
  • Marketing Technology
  • Lead Generation
  • New Business Development
  • Retail & Trade Marketing
  • Market & Consumer Segmentation
Ready to get more done? Let's talk