Sharon Spooler Headshot

Sharon Spooler

Area Managing Partner, Chief Outsider

About Sharon

A growth-acceleration expert, Sharon Spooler has implemented marketing strategies that have catapulted companies to enhanced profitability, both through significant revenue growth and efficiencies that reduced the cost of customer acquisition. In a career spanning more than 20 years, Spooler has helped B2B and B2C companies to implement focused strategies in marketing, product management, and analytics. As a results-oriented marketing leader, Spooler has provided significant value for major corporations, through an approach that marries strategy with customer and market analysis. Chief Outsiders labels this approach as the Growth Gears, which include 1) developing customer and market insights, 2) driving marketing strategies that align with customer and market insights, and 3) leveraging technology to implement marketing programs efficiently, with scale in mind, and so they can provide the learning necessary to provide additional insights.

Executive Marketing Experience

  • CMO, BlueYield
  • CMO, StraighterLine
  • SVP, Marketing Analysis at Wells Fargo
  • Business Director, Marketing Analysis at CapitalOne
  • Director, Product Marketing at ID Analytics (now part of Symantec)



  • Bachelor of Science and Engineering in Civil Engineering and Operations Research with a concentration in Engineering Management Systems, Princeton University
  • Leadership Development and Executive Coaching training, CTI; Associate Certified Coach, International Coaching Federation
  • Pragmatic Marketing certified
  • Six Sigma Sponsor certified


Industry Experience Specialties
  • Sales/Marketing Automation/MarTech
  • Demand Generation
  • Go-to-Market Strategy
  • Analytics
  • Attribution Analysis
  • Executive Coaching
  • Growth Workshops
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