About Simon

 Simon excels at driving growth by synthesizing challenges and opportunities into energizing and actionable growth plans. A deeply curious, creative entrepreneur and insights advocate, he leads high performance teams for well-known and growing global consumer brands. With a track record of P&L leadership, brand development, and sales innovation, Simon applies his expertise for brand ‘story-telling’ as an essential marketing discipline.

Executive Marketing Experience

  • CEO, Suitcase Entertainment
  • President, World Builder Brand Consultancy
  • SVP & Global GM, Brand Management, Hasbro
  • SVP & Global GM, Hasbro Consumer Products & Entertainment
  • VP Global Brand Management, Disney Consumer Products
  • Director, UK Apparel, Disney UK
  • Director, Sales & Marketing, Disney Apparel, Europe
  • Head Of Sales & Marketing, BMG UK


  • Politics, Economics, History, University of Nottingham
  • Harvard Business School, Digital Marketing
  • Harvard Business School, Strategic Marketing Management
  • Dartmouth School of Business, Executive Leadership
  • Ashridge School of Business, Master of Negotiation


Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Brand Building & Brand Storytelling
  • Global P&L Management & Executive Leadership
  • Brand Creative, Positioning & Messaging
  • Sales Activation & Creating A Sales Story
  • Business Development & Business Model Innovation
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