About Tom

Tom drives profitable growth for B2B and B2C companies in ed-tech, financial Services, and eCommerce through strategic analysis, collaborative decision making and disciplined digital marketing execution. A data driven digital marketer and executive leader, Tom leverages his ed tech, financial services, apps, sales and sales management, lead gen, and eCommerce experience. With a record of developing winning strategies, profitably growing service businesses and leading high-performance teams to achieve aggressive targets, Tom works to understand the customer and what they need.

Executive Marketing Experience

  • CMO, Zovio
  • CMO, Bridgepoint Education
  • President, McCarty Consulting
  • SVP, University Strategy, Product Marketing, Affiliate Marketing, Apollo Education Group
  • General Manager, Aptimus
  • VP, American List Counsel/Impower

Education

  • MBA, Marketing, San Francisco State University
  • BA, Philosophy, University of California, Berkeley

Expertise

Industry Experience Specialties
  • Digital Marketing
  • Growth Strategy
  • Direct Marketing
  • Demand Gen
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