About Tom

Tom McCrary is a visionary senior marketing executive and management consultant with extensive experience across a wide range of industries and companies. He is an insightful expert at identifying, synthesizing and clarifying ideas and opportunities, inspiring teams to deliver significant results and creating unique approaches for solving problems to accomplish business objectives. An innovative and flexible decision-maker, he honed his keen conceptual, analytical and communication skills at Frito-Lay, Tony Roma’s, Northeast Savings, Embassy Suites, Greyhound, Pro Staff, and NRG/Reliant Energy, among others. He has also leveraged his marketing and business strategy skills as a valued, hands-on consultant.

Executive Marketing Experience

  • Senior Marketing Director, Embassy Suites Hotel
  • Senior Marketing Director, NRG/Reliant Energy
  • VP, Operations, Marketing and Business Strategy, WhatWorks (Incubator)
  • VP, Marketing (CMO), Pro Staff
  • VP, Marketing (CMO), Northeast Savings
  • Head of Marketing (CMO), Tony Roma's Restaurants
  • VP, Sales and Marketing, Lessonware
  • Strategy Consultant - Transformational Change, King Chapman and Broussard"


  • MBA, Fuqua School of Business, Duke University
  • BA, Music, Duke University


Industry Experience
  • Consumer Services
  • Non-Profit/ Associations
  • Healthcare
  • Energy
  • Growth Strategy
  • Market/Consumer Insight
  • Executive Coaching
  • Market & Consumer Segmentation
  • Strategic Vision Creation/Activation
  • Organizational Transformation
  • Competitive Strategy
  • Marketing Process/Implementation
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