About Tracy

Tracy works with technology and SaaS companies to craft and launch brand strategies that influence customer behaviors, advance organizational vision, and accelerate business transformation. An executive with deep experience leading marketing teams from startups to global Fortune 500 companies, Tracy positions companies for success in highly competitive and dynamic technology spaces with leading-edge strategies and deep technical know-how and process improvements. Passionate for driving revenue, Tracy develops multifaceted go-to-market strategies and builds revenue generating organizations to deliver exceptional customer experiences. A student of disruptive innovation, she champions ideas that stretch boundaries, mobilize teams, drive change, and deliver revenue.

Executive Marketing Experience

  • Global CMO & President, North America, ProGlove
  • CMO, Bento for Business
  • CMO, Renaissance Learning
  • Chief Marketing Officer, Tealium
  • SVP, Marketing, CA Technologies
  • VP, Marketing, NetApp

Education

  • Master, Writing, Northeastern University
  • BA, Communications, Mills College

Expertise

Industry Experience Specialties
  • Sales Growth
  • Go-to-Market Strategy
  • Strategic Positioning
  • Strategic Planning
  • Brand and Positioning
  • Marketing Process
  • Marketing Technology/IT
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