About William

William works with E-commerce, Professional Services, Healthcare and SaaS technology companies leading strategic marketing initiatives to drive profitable revenue growth through client acquisition and retention, launching new products and services, and geographic expansion across global markets. William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisioning, design thinking principles, and organizational alignment.

Executive Marketing Experience

  • CMO, Teknion Data Solutions
  • VP-Digital Strategy, The Freeman Company
  • President, Digital Works Consulting
  • VP Healthcare Vertical Strategy, Heartland Payment Systems
  • VP, Product Management, Alliance Data
  • VP Sales and Marketing, Atrana Solutions
  • Director of Consumer Marketing & Strategy, Verizon Communications


  • MBA, Baylor University
  • BS, Marketing, Montana State University


Industry Experience Specialties
  • Digital Marketing
  • Growth Strategy
  • Sales/Marketing Automation/MarTech
  • Demand Generation
  • Go-to-Market Strategy
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