In the ideal business, Marketing generates a steady flow of qualified leads for the Sales team who consistently close business to exceed top line revenue and market share goals. Charting a well defined path, Marketing also leads the company to a future of sustained growth and profitability. But few businesses approach the ideal, and sales often fall short of expectations.
This eBook offers a practical answer to the problem often expressed in the question, “Why are Sales not performing as well as expected?” It’s a common difficulty. But fortunately, the solution, Sales and Marketing Alignment, is well defined and achievable by following the steps outlined by our battle-tested marketing executives.
Download this ebook to learn how you can get the results you need—without the overhead of a full-time marketing and sales executive.
