News & Press Releases

Marketing Consultancy Clear Strategy Group Joins with Chief Outsiders

Blaine Mathieu to Bring Wealth of Experience in Driving Growth via Business Model Transitions

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SAN FRANCISCO, CA – May 31, 2017 Blaine Mathieu, Managing Director of marketing consultancy Clear Strategy Group has announced that his organization has been folded into Chief Outsiders, one of the nation’s fastest growing management consulting firms providing on-demand or fractional Chief Marketing Officers to mid-sized and growth companies. 

“The alignment in approach and philosophy between Chief Outsiders and how we were helping clients at Clear Strategy Group was exceptional,” said Mathieu, “but scalability is critical to meet the demands of the market. So, it made perfect sense to align with the market presence and huge bench-strength of Chief Outsiders’ nearly 70 accomplished CMOs.” 

Clear Strategy Group was founded by Mathieu in 2016 after a successful career helping both tech and non-tech companies transform their business and go-to-market models. Significant early examples of this transformation were software companies that began the transition to Software-as-a-Service models in the mid-2000s - including companies like Adobe where Mathieu ran the market intelligence group. These transformations have accelerated in recent years as many non-technology businesses have also begun to embrace ‘as-a-Service’ models that drive growth via highly-valued, long-lasting recurring revenue streams. Both as a former Gartner analyst and as a multi-time CMO, Mathieu has helped numerous companies and private equity firms successfully plan and execute such transitions. 

“We are truly excited to have Blaine join Chief Outsiders,” said Art Saxby, CEO at Chief Outsiders. “With the backing of his Clear Strategy Group associates and experience, he brings both a highly successful career and a very important perspective to Chief Outsiders.” 

Mathieu is a recognized expert in B2B go-to-market strategy, market research and intelligence, product marketing, business model expansion/transition, and demand generation focused on powerfully integrating multiple channels. He has 25+ years of experience in growing companies between 50 and 500 employees and in prominent private and public companies including Gartner, Adobe, Corel, Selectica, and GoodData.

 

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 50 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past three years by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com 

Topics: Fractional CMO