News & Press Releases

Global Marketing Expert Geoff Roach Added to Chief Outsiders’ West Tribe

Startup and B2B expert is ready to accept engagements from mid-sized companies looking for catalytic results


SAN FRANCISCO, CA – October 29, 2015– Strategic marketing firm Chief Outsiders continues to add global insights and expertise to its West Tribe with the addition of accomplished marketing leader Geoff Roach. The software and technology virtuoso is now available to help B2B companies, on a fractional basis, advance the strategies for their products, services and marketing to gain traction in the marketplace and to help position and prepare them for further growth.

Roach’s expansive career has allowed him to build and bolster businesses across the globe, holding senior marketing positions in Europe and California’s Silicon Valley. Highly educated in his field, having earned a Doctorate in Business Administration and a Master’s Degree in Computer Science, Roach embodies the type of C-level marketer available immediately through Chief Outsiders—an intelligent and discerning marketing visionary that uses proven strategies to launch and guide a high-functioning marketing team.

“Roach is an accomplished marketing cultivator – he has achieved impressive, substantial results for startup technology and software companies,” said Karen Hayward, Managing Partner for the West Tribe. “Just like the unique products and services his clients create, Roach is, by design, always thinking ahead about how to forge the next step forward for companies that need results now.”

Roach’s early career was laden with product marketing successes that led to increasingly accountable roles for companies like, Pure Software / Pure Atria and Callidus Software. He joins Chief Outsiders after concluding an engagement as CMO and COO at Loqate, a Silicon Valley startup in the geolocation and data quality space. Roach guided the firm from a zero-revenue concept to the No. 222 spot on the Inc. 5000 list, and an eventual acquisition by a UK company.

A native of New Orleans, Louisiana, Roach knows when it’s time to get results and when it’s time to “Laissez les bon temps rouler,” or “Let the good times roll.” For Roach, results come handily, and in big numbers, with achievements like leading his EMEA sales team to its first contracts over $1 million and creating a company from IP and technology at a major university that delivered a 40X return to its original investors at exit.

About Chief Outsiders

Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision.

Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US (in the top 25 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.

CONTACT: Sterling Wilkinson, 817-771-2997,

Topics: Fractional CMO