News & Press Releases

Market Growth Expert Malinda McFarlane Joins Chief Outsiders’ Southwest Tribe

Insightful, digital-savvy executive will help mid-market CEOs develop and implement world class, customer-centric growth strategies 

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DALLAS, TX – January 20, 2016 – Strategic marketing leader Chief Outsiders has added global marketing and strategy expert Malinda McFarlane to its list of distinguished Southwestern-based fractional CMOs. McFarlane comes to Chief Outsiders with deep, proven expertise in creating engaging customer experiences for well-known, large corporations as well as startups and mid-size companies. She is committed to making her buyer-focused, results-oriented marketing strategies and tactics available on a fractional or part-time basis. This provides an affordable and effective way for mid-size companies to get the C-level marketing talent they need to fuel their growth without having to commit to full-time salaries and benefits of a senior level executive.

Equipped with experience in accelerating growth for brands like Dell, Coke, and Procter & Gamble, as well as smaller companies, McFarlane brings an action-oriented approach to growing a company’s revenue and market share.

“McFarlane is a pivotal addition to the Southwest Tribe, because she possesses the kinds of global insights that are important to today’s mid-size company owner/CEO,” said Clay Spitz, Managing Partner of Chief Outsiders’ Southwest Region. “Her deep understanding of how to grow a company using modern marketing strategy and methodology, and her experience in technology, medical and consumer products companies of various sizes, makes McFarlane the ideal partner to assist in the identification of opportunities to make a big impact in today’s worldwide, always-on market.”

Chief Outsiders’ fractional CMOs are experienced senior leaders in their respective industries, having held the position of Chief Marketing Officer or VP of Marketing at one or more operating companies. McFarlane’s large list of successes in executive marketing positions for leading brands like Nestle, Mary Kay, and Ford, and her understanding of how to apply her skills to smaller companies, demonstrate her impact-driven ability to help corporations zero in on the type of consumer insights needed to support profitable sales growth.

McFarlane earned her degree in International Business and Russian Language from the University of Texas at Austin, and her MBA from Harvard Business School. Her esteemed career began with the launch of Revlon International in Russia, and continued with a prestigious position as a strategy consulting leader at Bain & Co. She’s made footprints in a variety of industries, from energy to beauty to healthcare.

Before joining Chief Outsiders, McFarlane was CMO at MDLIVE Inc., an on-demand telehealth company. McFarlane is on hand and ready to serve chief executives and company owners who want to translate insights into results and develop customers for life.

About Chief Outsiders

Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision.

Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US (in the top 25 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.

CONTACT: Sterling Wilkinson, 817-771-2997, SWilkinson@ChiefOutsiders.com

Topics: Fractional CMO