News & Press Releases

Chief Outsiders Names Consumer Marketing Innovator Simon Waldron to West Tribe

Mattel, Spin Master veteran ready to deliver global consumer insights to mid-level companies

cmo-Simon-Waldron.jpg

LOS ANGELES, CA – October 27, 2015 – Chief Outsiders, one of Inc. 5000’s fastest-growing privately held companies, continues to add some of the nation’s elite marketing experts to the organization’s West Tribe – adding consumer marketing expert Simon Waldron to its growing team. A brand and product development mastermind and retail strategy trend-setter, Waldron is ready to continue Chief Outsiders’ everyday mission in the West region by working with teams who are searching for a fearless, informed and results-driven approach to marketing.

Waldron, a native of the U.K., has accelerated growth for beloved consumer brands like Mattel, Quaker Oats and Fisher Price. His specialties include ensuring the “voice of the consumer” is reflected in product development, optimizing sales pipelines, defining pricing and monetization strategies and systems, and defining strategies for go-to-market success.

“Waldron’s proven ability to lead and empower teams, and to make sure they have the tools to succeed, makes him a crucial addition to our West Tribe,” explained Karen Hayward, Managing Partner for the region. “In an ever-changing consumer market, Waldron is invaluable to retail teams looking for a fresh, results-driven approach to the development, creation, and refinement of bellwether consumer marketing strategies.”

As a successful leader for some of the most famous toy companies worldwide, Waldron achieved numerous paradigm-shifting wins, including the creation of a tangible, succinct global vision for the popular Hot Wheels brand that resulting in considerable sales growth, major marketing awards and two “Toy of the Year” awards.

Creating momentum, making positive change, and empowering leaders are invaluable skills in a technology-driven world, where marketing teams must shift outdated paradigms and challenge conventions. Waldron is 100 percent committed to helping companies achieve these “must-complete” benchmarks in order to breathe fresh, new life into consumer products. 

About Chief Outsiders

Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision.

Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US (in the top 25 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.

CONTACT: Sterling Wilkinson, 817-771-2997, SWilkinson@ChiefOutsiders.com

Topics: Fractional CMO