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Global Marketing Executive Tom Fritz Tabbed to Join Chief Outsiders’ West Group of Fractional CMOs

The former Fortune 500 marketer brings valuable B2C insights to mid-market enterprise clients of the Executive-as-a-Service firm


SAN FRANCISCO, CA – November 21, 2016 – Influential consumer marketing executive Tom Fritz has joined Chief Outsiders, and is now accepting fractional Chief Marketing assignments for the Executive-as-a-Service firm.

Fritz has more than three decades of experiences leading marketing efforts for Fortune 500 enterprises as well as mid-sized companies and startups.  He has been the marketing mastermind behind the rejuvenation and growth of a variety of consumer household products, including Nestea and Tilex. He is ready to scale his insights in the service of helping mid-market enterprises achieve marketing successes in today’s hyper-competitive marketplace.

“For enterprises seeking go-to-market strategies that can be employed immediately, Fritz is the type of ‘hit-the-ground-running and roll-up-his-sleeves’ executive that can create an immediate, measurable impact,” said Karen Hayward, managing partner of Chief Outsiders’ West region.

Most recently, Fritz concluded a nearly two-decade stint as the global marketing chief for Marmot Mountain, leading the outdoor apparel and equipment retailer to six-fold sales growth, while escalating global brand awareness, as measured in brand impressions, from 50 million to 4.5 billion in a recent seven-year stretch.

Prior, Fritz repositioned toy company Yes! Entertainment from preschool to pre-teen electronics, in an effort that resulted in five-fold sales growth. His insights had a similar impact at Nestea, where his launch of new products sent sales rocketing by 30 percent in just one years’ time; and at Clorox, where he reversed sales declines for several products, most notably, Tilex.

Fritz considers his experiences equally divided between highly-functional organizational environments and what he terms “fairly dysfunctional environments.” Having worked on both sides of the fence, says Fritz, enables him to bring key insights to companies looking to grow their businesses but lacking alignment throughout the organization.

Fritz, based in Santa Rosa, CA, earned his BS in Agricultural Business from the University of Illinois in Champaign; and added an MBA in Brand Management from Northwestern University’s prestigious Kellogg Graduate School of Management.


About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 300 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders was listed by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US (in the top 25 in Houston), and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson,


Topics: Fractional CMO

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