News & Press Releases

Michael Morrison Brings C-Level Financial Marketing Acumen to Chief Outsiders’ West Tribe

cmo-michael-morrison

PORTLAND, OR – August 4, 2015 – Marking the fourth recent addition to the West Tribe, or region, of Chief Outsiders, Michael Morrison – an experienced B2B, B2B2C and B2C chief marketer with a specialty in financial services – is now accepting assignments to help power mid-market companies to new benchmarks of growth and prosperity.

Morrison joins Chief Outsiders -- the country's leading strategic marketing firm comprised solely of C-level marketing executives – at a time of rapid growth for the company. This is emblematic, say company officials, of the demand for experienced, C-level marketing executives with varied experiences for more temporary, “right-sized” engagements.

“Unlike the hire of a permanent C-suite resource, which requires a lengthy and sometimes protracted runway, Michael has the insights, leadership skill and track record needed to immediately plug in and make an impact for a company at an inflection point,” said Karen Hayward, Managing Partner for Chief Outsiders’ West region.

“Michael is uniquely qualified to ‘hit the ground running’ for growth-focused companies in the financial services, travel and hospitality, healthcare and high-tech industries. As a former company president with a history of P&L ownership, Michael’s career accomplishments are distinguished by productive collaborations with sales, legal, compliance and other stakeholders to deliver integrated marketing solutions that drive real results.”

Michael’s fellow CMOs at Chief Outsiders come from a broad range of industries, but all have held the position of CMO or VP of Marketing at one or more operating companies.

The Portland, Oregon-based Morrison has worked with companies in the B2B, B2C, and B2B2C industries, leading the development of marketing and communications that distilled often complex concepts to meaningful stories that resonated with audiences, stimulating behavior and driving positive business outcomes. His executive turns at Aequitas Capital, D.A. Davidson and Davidson Travel were the catalyst new peaks of revenue growth and new levels of brand awareness for those companies.

A native of Montana, Morrison has a long history of community involvement serving United Way and a variety of community arts organizations. He is also an accomplished public speaker, presenting on topics that include “The Generous Enterprise – A Blueprint for Success in the 21st Century”, Employee Engagement and the customer experience.

About Chief Outsiders

Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision.

Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 600 fastest growing privately held companies in the US (in the top 10 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.

CONTACT: Sterling Wilkinson, 817-771-2997, SWilkinson@ChiefOutsiders.com