“Executives-as-a-Service” firm welcomes CMO specializing in high-velocity demand generation for SaaS and growth companies
BOSTON, MA – July 18, 2018 – Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs.
Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and mid-market business executives to accelerate revenue, increase pipeline, build awareness and optimize marketing ROI. Loeb couples go-to-market strategy and digital marketing expertise to accelerate new customer acquistion and increase customer lifetime value.
Prior to joining Chief Outsiders, Loeb served in executive marketing roles including Chief Marketing Officer at Vidyard, a SaaS video platform, Chief Marketing Officer and executive vice president at IT Management software firm Ipswitch, and vice president of global marketing at application performance management software company dynatrace.
While serving at these enterprises, Mr. Loeb drove awareness, leadership recognition, and revenue acceleration, growing dynatrace from $35M to $300M in revenue , and increasing revenue by 50% annually at Vidyard. Additional success stories include growing cloud pioneer Navisite from $10M to $100M in revenue, and driving eight company website redesigns, resulting in 50-80 percent increases in conversions and traffic.
“SaaS, cloud and technology businesses, in order to stand out and succeed, require compelling and persuasive digital and content marketing strategies to uniquely position their brand, attract new traffic, drive conversions, and rapidly land and expand,” said Slade Kobran, Managing Partner of Chief Outsiders’ Northeast team. “Jeff is an invaluable ally for B2B SaaS startups and mid-market companies alike who need assistance in creating high-velocity, low-friction customer acquisition and growth.”
Loeb earned his Bachelor of Science degree in Electrical and Computer Engineering from the University of California, Santa Barbara, and his MBA from the MIT Sloan School of Management. He is the founder of the MIT CIO Symposium, the largest CIO event in the Northeastern United States.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 600 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.