News & Press Releases

Retail and Franchise Marketing Expert Terry Stanley is the Latest Addition to Chief Outsiders Corps of Fractional Executives

Stanley joins the more than 60 chief marketers who help Chief Outsiders deliver go-to-market strategies and tactics for growth and mid-sized businesses

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ORLANDO, FL – June 8, 2017 – Terry Stanley – a brand and business-building expert with restaurant, packaged goods, retail and franchise-marketing experience – has joined the Southeast team of Chief Outsiders, an “Executive-as-a-Service” firm, it was announced today. Stanley joins an organization that boasts more than 60 chief marketers who are available for fractional engagements with the small- and mid-market companies.

Stanley joins Chief Outsiders after a notable stint for Darden Restaurants, where he led international franchise operations for the casual dining multinational. In that role, Stanley was responsible for creating Darden’s international franchise strategy, which led to the opening of 53 restaurants in just five years’ time.

Prior, Stanley was a proactive change agent in chief marketing roles for Olive Garden and Longhorn Steakhouse; and also lent his go-to-market expertise to ConAgra Foods as the VP of Marketing overseeing brands Healthy Choice and Marie Callender’s.

At Chief Outsiders, Stanley looks forward to delivering customer and competitive insights that will fuel business growth strategies; helping C-suite executives create marketing plans, develop and nurture marketing organizations and human resources; and helping businesses become more agile in the current competitive business climate.

“Terry is a skilled, insightful chief marketer who brings both a keen track record of success and an entrepreneurial spirit to Chief Outsiders,” said Tom McCrary, managing partner of Chief Outsiders’ Southeast team. “His experiences across the retail, hospitality and consumer packaged goods markets will allow Terry to quickly infuse small- and mid-market businesses with the growth-oriented insights needed to foster success.”

Based in Florida, Stanley holds an MBA from Northwestern University’s Kellogg School of Business and a BBA from University of Michigan’s Ross School of Business.

 

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 50 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past three years by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com 

Topics: Fractional CMO