Petro brings a background of change management particularly in organizations that are seeking an aggressive vertical ramp. His skills historically have been honed in organizations that have matured in their business model and are seeking a methodical approach to organically or inorganically reinvent their brand and find that next growth curve.
Petro brings a background in services, consulting and product through career engagements in hi-tech, financial services, marketing services and manufacturing. Petro has led most often from the marketing and product management area; but because change is never a one-department endeavor, he also has considerable experience in cross-functional team leadership. His track record of increasing profitability and positioning companies for growth is based on a sound assessment of the problem, creation of vision, development of a roadmap, and a laser focus on business fundamentals and execution. Petro’s change efforts are supported by data analytics, with weekly, monthly and quarterly checkpoints to track progress and provide for mid-course corrections.
Petro holds an MBA from St. Thomas University and Bachelor degrees in Mechanical Engineering and Music from the University of Minnesota. Petro serves on several advisory boards within the Twin Cities.