Anthony Reeves Headshot

Anthony Reeves

CMO
Works with CEOs and leadership teams across most industries to deliver highly-effective solutions, driving significant growth and increased profits for well-known companies and brands.

About Anthony

Anthony is a Chief Outsiders CMO based in Seattle who lives and breathes a customer-first mentality. An expert in maximizing the digital age to grow brands, he helps large multinational B2C and B2B companies, start-ups and everything in between grow demand and revenues. A world-renowned creative leader and change-implementer, Anthony drives increases in online and offline incremental sales, successful M&As, increased gross profits, customer growth, and faster decision making.

How Anthony has Helped Businesses Grow

  • Increased eCommerce sales for Axe, a Unilever brand, by 208% YOY.
  • Increased 2XU/LMVH eCommerce gross profit 20% YOY in the first six months.
  • Relaunched mid-sized First Tech Credit Union, allowing it to compete and win against significant banks.
  • Along with an acquisition strategy, led an eCRM campaign at Carnival Cruise Lines that shorted the cruise cycle from 24 months to 19 months.
  • Delivered Verizon Wireless’ single biggest acquisition day in history with Connection Day.
  • With the challenge of wiping a child’s nose being uncomfortable or painful, his Boogie Wipes campaign had 4,578,170 views and drove up retail sales by over 21 points.
  • Launched the Poo Pourri stink-free guarantee slogan that garnered over 35 million views, $10,000,000 in sales and many copycat brands.

Experience

  • Director, Amazon Advertising,
  • Global Chief Marketing and Creative Officer, LMVH
  • Chief Creative Officer, Publicis Moxie
  • VP, Executive Creative Director, FCB Hacker Group
  • Executive Creative Director, Belong (Australia)
  • Senior Strategy and Creative Director, Rauxa
  • Creative Director, J Walter Thompson

References

"Anthony is one of the creative strategists I've worked with that truly understands the full lifecycle of marketing and the impact of data on those campaigns. As a result collaborations with him were always the most productive of any of the teams I've worked with. He always brought a well thought out strategy to the table taking into consideration all the pieces of the campaign from creative and data all the way to production and reporting out on the results. He's well versed in multi-channel marketing in all aspects not just the creative side and can help bring understanding to even the newest of clients. He has a great personality, he is a great presenter and an extremely hard worker. He has the never-give-up spirit that makes him a valuable asset for any team."

Neal Thomas, Senior Business Consultant at Anthem, Inc.

"Anthony is a strategic, creative partner who knows how to articulate a brand visually while managing a team of creative professionals. Anthony welcomes creative input from team members and strives to find the best "creative solution" for his client's brand. I highly recommend Anthony Reeves as a creative partner and team leader."

Sally Bjornsen, Director Brand Strategy

"Anthony embodies traits of a true innovator. He is courageous in his expressive thinking and pushes the envelope both from a business standpoint as well as from an agency perspective."

Brittany Paris, Account Director, Client Leadership at Moxie (Publicis Groupe)

"Anthony is one of the greatest creative minds I've come across in my career. His ability to identify what works in the market and what is like none I've ever seen. I enjoyed how Anthony was always available for conversation regarding the campaigns we worked on together even if it meant being on the phone during international time zones at 2am! Anthony is strong-willed, direct and an all-around salt of the earth kind of guy that I look forward to working with in the future!"

Andrew Doherty, Global Director of Media Sales & Sponsorships at PitchBook Data

"I have had the pleasure of knowing Anthony Reeves as the Chief Marketing Officer at 2XU Sports Ltd. One of the most remarkable qualities Anthony possesses is his ability to demonstrate mastery for his core role and successfully tackle ambitious projects that are crucial to a brand's success and growth. His vision and execution of the ‘Voice of the Coach’ campaign for LMVH's 2XU brand will always be remembered as one of the most exceptional campaigns in the sports industry. He is an inspiring team leader and a wonderful human being."Natasha Shahbaz, Marketing Manager, Member Engagement, SCENE LP (Cineplex)

Expertise

Industry Experience Specialties
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