Bill DeWitt

About Bill

Bill is a Chief Outsiders CMO and forward-thinking executive marketing leader. He brings a focused, insights-based approach to helping small, midsize and large B2B and B2C companies achieve their growth goals. He helps clients dig into complex growth challenges, uncover market opportunities, craft strategic growth plans and turn them into reality. Focused on outcomes, nothing satisfies Bill more than helping clients develop and implement impactful and lasting growth solutions.

How Bill has Helped Businesses Grow

• Delivered 31% average annual new account growth over 7 years while simultaneously reducing new account acquisition cost by 9% incubating and scaling new lead generation-driven channel for financial services company.
• Achieved a sustained 17% reduction in run-rate marketing costs (approx. $22M annually) renegotiating agreements and leading strategic purchasing project that pruned the number of marketing vendors by 80%.
• Saved $3.4 million annually leading business integration effort with consistent planning and program management across markets. Following merger, led alignment of marketing teams, programs and investments across company’s new national footprint.
• Led development, implementation and rollout of multi-channel direct-response TV, radio and mail programs. Developed business plans, launched test and orchestrated direct-response creative development, media planning and results analysis.
• Originated $30 million in credit facilities for clients launching residential construction and rehabilitation loan program for start-up national lending company and developed credit policies and marketing strategies for new home equity lending product line.

Executive Experience

• SVP, Enterprise Database Marketing at Wells Fargo
• SVP, National Home Equity Marketing at Wells Fargo
• VP, Marketing Strategic Planning & Analysis at Wells Fargo
• VP, Marketing & Product Management at Bank of America

Clients Served

• CPP Inc. (Management Consulting)
• Docupace (Computer Software)
• Fierce Inc. (Professional Training & Coaching)
• RNN Group Inc (Information Technology & Services)

Education

Bachelor of Arts in Social Sciences with a concentration in Economics and Business Administration, University of California, Berkeley

Testimonials

"Bill brings a unique combination of high-level strategic thinking, vision, marketing excellence with a “roll up your sleeves” and let’s get things done approach. This was extremely valuable to us at The Myers-Briggs Company. Bill has deep expertise in all aspects of the craft of marketing and brings a wealth of contacts from within the industry which helped us get demand generation programs off the ground very quickly. Bill is also an excellent communicator and can navigate tough internal team dynamics with ease and always ensured that he was delivering value. I also found Bill to be extremely methodical in his approach and would highly recommend him to any executive looking to drive change in their organization."

Suresh Balasubramanian, SVP/GM at The Myers-Briggs Company

"We unexpectedly lost our Director of Marketing, and I knew getting the right person in the seat would be critical to our success. I also knew that we needed to redefine the role. What intrigued me about the fractional CMO concept was that we would be bringing someone on to get to know our circumstances so that we could decide what position to hire first, and how to build a marketing department that would take us to the next level. I felt a connection with the CMO that I selected, Bill Dewitt. Bill took the time and had the patience to learn our business, but also was able to jump in right away to solve marketing challenges that were happening in real time. Bill was always available and never neglected to take a challenge head on. We worked together to overcome challenges, which turned out to be an incredible learning experience for me. My original goal was to get help redefining the marketing leadership role and hiring someone to fill that role. We achieved our goal and so much more. Bill helped our company evolve our marketing messaging, marketing KPIs, how we approach marketing with our partners and vendors, and served as a mentor to me personally. I would highly recommend Chief Outsiders and Bill Dewitt."

Nathan Strum, CEO, Abby Connect

Download Bill's Resume Here