Bob Anstine Headshot

Bob Anstine

CMO
Works with packaging, printing and consumer products companies in the food, beverage, personal care, pharmaceutical and home entertainment industries to develop market insights and execute successful strategic and marketing plans.

About Bob

Robert is a Chief Outsiders CMO. He applies his extensive experience with global Fortune 500 companies to help management teams at mid-sized or growth B2B and B2C companies create value by developing business-building solutions that sustain long-term customer relationships and sales success. With a hands-on approach that identifies unmet customer needs, Robert develops growth strategies, and marketing programs empowering business teams to deliver results on time and on budget.

Work Examples

  • Ranked Earthcolor Inc. #1 Sustainable & Forest Friendly printer in North America. Led development of award-winning 40-page sustainability report highlighting company’s sustainable business practices, supply chain partners and eco-friendly toolbox of products and services.
  • Launched four new lines of on-the-go food packaging to capture share of fast growing convenience trends, targeting the foodservice, supermarket and food processor channels with first year sales target of $11 million.
  • Drove double-digit sales growth focused on food and beverage, cosmetic and fragrance, personal care, OTC pharmaceutical and home entertainment categories, leading International Paper’s Consumer Packaging business.
  • Won multi-year supply contracts, segmenting and targeting key consumer packaging customers to develop winning value propositions and solutions offerings.
  • Improved customer manufacturing efficiencies, reduced freight and transportation costs, and generated over $22 million in sales in first year at International Paper, creating industry-leading greenchoice® Sustainable Packaging Solutions branding program.
  • Gained 12 share points in 18 months while driving demand and improving customer profitability, creating aggressive trade promotion plan against Nabisco primary baked goods competitor.
  • Delivered over $10 million in incremental revenue at Nabisco, extending leading consumer brands, launching new products with cross-company retail collaboration: McDonald’s Oreo® McFlurry desserts, Dreyer’s Oreo® Cookies and Cream ice cream, etc.

Experience

  • CMO, EarthColor
  • VP Marketing, Sabert Corporation
  • VP Marketing & Business Development, Shorewood Packaging, a business of International Paper
  • VP Marketing International Paper Consumer Packaging Business
  • Director of Marketing, Nabisco Foodservice Business

Expertise

Industry Experience Specialties
  • Market Penetration & Growth
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Sales & Marketing Alignment
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