Christina DeRosa

CMO

Growth accelerator who transforms complex businesses into customer-centric growth engines that accelerate revenue, improve profitability, and create enterprise value.

Learn How Christina Can Help Your Business

About Christina DeRosa

Christina is a hands-on Chief Marketing Officer & Chief Product Officer who turns complex businesses into scalable growth engines. Partnering with CEOs and investors, she aligns Marketing, Product, and Sales to translate strategy into execution, unlock revenue growth, improve profitability, drive innovation, and build enterprise value. Her track record spans Consumer products and services, retail/ecommerce, and B2B SaaS and technology, from emerging businesses to global enterprises.

How Christina has Helped Businesses Grow

20% YoY sales growth | 50% CAC reduction | 4X funnel conversion: At Northstar Fertility, generated 20K qualified leads annually by transforming the digital application experience with AI-automated workflows. Founder-led, PE-backed
15% YoY sales growth | $800M business: At OpenText Cybersecurity, drove growth across SMB, enterprise ABM, and consumer e-commerce through integrated digital acquisition, lifecycle marketing, and channel partner programs. Public company
First-time profitability in 8 months | 30% OpEx reduction | 2X CAC:CLV: At Luxury Garage Sale, transformed paid media, SEO, operations, and sourcing to improve profitability and accelerate sustainable growth for retail and ecommerce channels. VC-backed
20% annual revenue growth for 3 consecutive years | $1.2B → $2B: At Agero, scaled the business through an AI-powered fleet dispatch platform and call-center workflow automation, improving EBITDA margin 34%. Founder-led, Privately held
90% client renewal rate: At Asurion, developed a configurable SaaS offering spanning mobility and home services, integrating technology, global call centers, and in-market fleets. Founder-led, PE-backed
3X subscribers | 20M members: At Microsoft Xbox, expanded Xbox LIVE beyond gaming, launching its first Smart TV UX and securing exclusive content partnerships with Netflix, ESPN, and Facebook. Public company

Executive Experience

Chief Marketing & Product Officer, Northstar Fertility
Chief Marketing Officer, Cybersecurity, OpenText
Chief Executive Officer, Luxury Garage Sale
Chief Product & Marketing Officer, Agero Inc.
Senior Vice President, Product and Marketing, Asurion
Executive Vice President, Business Operations & Strategy, The Jones Group
General Manager, Xbox LIVE, Microsoft Corporation
Prior executive roles at Mattel, Nickelodeon and Cranium

Education

MBA, Communications, International Business, Fordham Gabelli School of Business
BS, Finance, Economics, Fordham University

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