Fernando Herrera

About Fernando Herrera

How Fernando Leverages AI for Business Impact

• Designs and operationalizes AI-assisted workflows across consulting and client organizations, translating individual AI use into repeatable processes designed for independent team execution; has implemented workflows spanning brand content, executive thought leadership, and regulated skincare marketing, with full transfer to client teams achieved in brand content and regulated skincare marketing.
• Builds reusable AI prompt templates that automatically adjust for different audiences and content types, include a sign-off step before anything gets published, rank which sources to trust first, and hand off structured direction to a separate step for visuals—so content can be produced at scale without losing brand voice or fit.
• Applies rigorous AI governance to external-facing work, including mandatory source verification, human approval gates, prohibited-claims controls, plagiarism checks, legal-risk grading, asset verification, and a zero-embellishment standard for professional claims.
• Architects practical AI automations and integrated workflows—for example, a Gemini API–enabled Gmail-to-CRM pipeline with a live daily trigger—by defining requirements and architecture, directing AI-generated code, and personally deploying, testing, and debugging that system, without functioning as the hands-on software developer.
• Uses AI as a strategic thought partner and execution accelerator across market analysis, growth strategy, positioning, investor materials, business development, and content—combining AI-enabled speed and breadth with human judgment, verification, and final accountability.

Executive Experience

• Independent Consultant, CPG | B2B | AdTech | Education
• Vice President, Marketing, Sun-Maid Growers of California
• Head of Worldwide Customer Marketing, Beats by Dre (Apple)
• Vice President of Marketing, North America, Deoleo S.A.
• Head of SensisCMO Practice, Sensis Agency
• Vice President Marketing Grocery Division, F. Gaviña & Sons, Inc.

Education

• MBA, Marketing, USC Marshall School of Business
• BS, Cognitive Science, UC Irvine