Jeff Frank Headshot

Jeff Frank

CMO
Works with technology, software, SaaS/cloud, healthcare and service businesses to develop and implement go-to-market strategies to maximize growth opportunities.

About Jeff

Jeff is a Chief Outsiders CMO and accomplished marketing executive. He helps CEOs develop high-performance marketing teams, unique and powerful branding, and best-in-class demand generation and pipeline acceleration programs. Focused on customer success and company growth, Jeff drives business results through the alignment of strategy, capabilities and culture. With a strong understanding of overall business drivers, he effectively balances short-term objectives with long-term organizational vision.

Work Examples

  • Consistently produced a 15X-25X marketing ROI with a track record of building high performance marketing teams driving innovation and process improvements.
  • Brand owner at three companies leading major initiatives at each organization; developed and successfully launched a new brand for Healthcare Division at Nuance Communications.
  • Grew revenue from $3M to $20M during tenure at Summit Medical Systems and from $400M to $750M at Lawson Software, partnering with sales to drive revenue growth in startups and mid-size companies.
  • Improved Nuance Communications pipeline and sales performance through industry best practices; 2016 results:
    • Grew marketing-sourced revenue by 78%, contributing $137M in revenue.
    • Achieved 83% marketing influence on pipeline and revenue.
  • Achieved a standard of 60% of qualified leads generated via inbound marketing executing digital demand generation and lead nurturing strategy using social media, customized websites, content (podcasts, webinars, videos), blogs, etc. at Lawson Software.
  • Improved customer satisfaction and loyalty, and maximized revenue throughout the customer life cycle, establishing and leading successful customer experience programs at three companies.
  • Achieved a share-of-voice five times greater than Lawson Software’s market share, leading its communications team.

Published Works

Experience

  • Vice President of Marketing, Nuance Communications
  • Senior Vice President and Chief Marketing Officer, Stream Global Services
  • Vice President of Marketing, Lawson Software
  • Head of Market Development, Lawson Software
  • Director of Product Marketing, Cerner Corporation

Education

  • MBA, St. Cloud State University - Herberger Business School
  • BS, General Business, St. Cloud State University - Herberger Business School
  • Healthcare Strategic Leadership Development Program, Northeastern University
  • Pragmatic Marketing certifications: Foundations, Product Management, Product Marketing

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Demand Generation
  • Go-to-Market Strategy
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