Ken Murray Headshot

Ken Murray

CMO
Works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth with strategy development, insights and analytics, marketing automation, customer experience, brand development and performance marketing.

About Ken

A hands-on marketing and digital leader, Ken combines deep knowledge and 20+ years of experience in digital, analytics and insights, marketing automation, and brand management to drive explosive growth. His P&L leadership in North America and Europe informs market strategies and customer experiences that drive profitable growth. He builds enterprise value by creating new channels, discovering new segments, driving out-of-the box creative, and streamlining processes. Ken also builds world-class marketing and digital teams, with “alumni” serving in leadership positions at Hulu, Vanguard, Starbucks, and Google.

How Ken has Helped Businesses Grow

  • Increased customer retention over 400 basis points in less than one year at Jewelers Mutual. Drove 10%+ new business growth in each of the first two years.
  • Increased measured brand awareness by 44% in one year at Jewelers Mutual, via brand elevation program driven by deep insights, new creative, positioning and audience targeting strategies.
  • Increased direct channels’ share of new business from 25% to 40% in first six months at BFS Capital, a leading small business lender.
  • Increased digital Net Promoter Score by over 60 points in one year focusing on customer pain points and website and mobile functionality at Farmers Insurance, leading to a significant increase in customer retention.
  • Improved 21st.com website quote conversion by 44% and reduced customer acquisition cost by 32%.
  • Grew revenue over 100% in two years at J.G. Wentworth, slashed inbound lead cost by 64% and more than doubled inbound call volume and qualified web leads.
  • Increased annual revenue by $100 million+ at MBNA. Drove 1,000% increase in online “cash” (balance transfer) to $1.5 billion, in two years.
  • Built and launched MBNA Europe’s e-commerce business, generating 400,000 new clients in two years while becoming the company’s largest channel.

Executive Marketing Experience

  • VP Marketing, Digital and Customer Experience, Jewelers Mutual Insurance Group
  • CMO, BFS Capital
  • Head of Digital Products, Farmers Insurance
  • Head of Digital, 21st Century Insurance (Farmers Insurance direct business)
  • Managing Partner, 20:10 Group, LLC
  • CMO, J.G. Wentworth (877-CASH-NOW)
  • SVP, Research & Development, MBNA
  • Head of e-Commerce, MBNA Europe

Education

  • MBA, University of Florida
  • Bachelors, University of Delaware

Download Ken's Resume Here

Expertise

Industry Experience Specialties
  • Market Penetration & Growth
  • Go-to-Market Strategy
  • Digital Marketing Strategy/Execution
  • Brand Strategy/Elevation
  • Revenue and Profit Modeling
Ready for a free consultation? We can help!