Tom Peterson

About Tom Peterson

Tom Peterson is a strategic, growth-focused marketing executive with over 25 years of experience driving transformational results across B2B, B2C, and DTC businesses. He specializes in scaling multi-location and multi-brand organizations, leading marketing through M&A integrations, and turning decentralized, founder-led operations into centralized, data-driven engines of growth. Known for crafting omnichannel strategies that span the full customer lifecycle, Tom consistently delivers improvements in awareness, engagement, conversion, and retention. A trusted advisor to private equity firms, CEOs, and founders, he has led digital and brand transformations, built in-house agencies, and optimized customer journeys—producing measurable gains in MQLs, CLTV/CAC ratios, and EBITDA across industries including franchising, retail, fitness, SaaS, manufacturing, and home services.

How Tom has Helped Businesses Grow

• +83% MQLs / +30% Memberships in 45 Days: Helped a mid-size membership business accelerate new market ramp-up post-acquisition by driving marketing alignment and conversion optimization, unlocking $200K in monthly recurring revenue (MRR) across locations.
  
• Revamped full-funnel SaaS growth engine. Transformed Amazon and Shopify Plus integrations into modular plug-ins and clarified the value narrative—lifting Amazon revenue 31%, AOV 35%, and conversion 40%. Removed trial friction to boost conversion 38% and unlock $630K in 45 days.
• Doubled Revenue to $1.3B in 3 Years: As CMO of Lazydays RV, led a digital and brand transformation that boosted same-store leads by 78%, improved lead conversion by 35%, and drove a CLTV/CAC ratio of 8:1.
  
• $45M in Incremental Revenue: For a national fitness brand, scaled digital acquisition and retention strategies—more than doubling online memberships and improving retention by 22% within two years.
  
• $300M Growth in 2.5 Years: For a retail/manufacturing business, increased lead volume 50%, lifted recurring revenue by 22%, and unified 224 franchisees under one in-house agency, resulting in record-breaking sales.
  
• 30% B2B Sales Growth: For a furniture manufacturer, expanded into national retail chains like Ashley’s and Rooms to Go through tailored messaging, channel optimization, and go-to-market improvements.
  
• Restaurant Turnaround: Repositioned a regional restaurant chain to achieve first comp-traffic growth in seven years, resulting in +15% traffic, +20% revenue, and +50% EBITDA in 18 months.
  
• +32% CLTV for B2B Manufacturer: Designed full-funnel customer journey maps and automated engagement workflows to enhance sales, service, and retention.
  
• Grew a home services brand from $3M to $6.1M in 18 months: Boosted organic leads 65%, cut cost-per-lead 40%, and converted $600K+ in booked revenue from paid channels—bringing hands-on, in-the-field growth leadership to a multi-state roll-up.

Executive Experience

• CMO, Lazydays RV Holdings, Inc.
• CMO, Youfit Gyms
• CMO, Krystal
• CMO, Aaron’s (Furniture, Electronics, Appliances, and Computers)
• Senior Director of Marketing, Arby’s

Clients Served

• Farmers Home Furniture
• Hiker Trailers
• Connex Ecommerce (SaaS)
• Outrig
• Retro Fitness
• Orangetheory
• Woodhaven Furniture Industries
• The Brandit Agency
• MarketFuel (SaaS)
• Ratava (AI)
• IGT Media Holdings
• Advantage Lifts and Garage Equipment
• Innovative Awnings and Screens
• Warren Steal Specialties (Manufacturer specializing in high-quality fabrication)
• Hardee’s
• Tim Hortons

Education

• BSBA, Slippery Rock University of Pennsylvania

Download Tom's Resume Here