"Like the rest of the industry, our single copy business, where we sell newspapers through retail stores, was struggling. We were down 20 percent in year-over-year, dropping by some $6 million in three years. Even though we have decades of industry experience in our department, we thought we might benefit from somebody taking a fresh look at the business. That's when we sought out Chief Outsiders, and they really filled the bill. Matt Benner with Chief Outsiders helped us look at our current practices and take them up a notch. They helped us to understand where the opportunities were, that quite frankly were there all along. But, by looking at it from a different perspective and then creating analysis and presentation materials that would click with our retail audience, it really helped grow our business with them. The investment was well worth it — not only from the extraordinary response we attained in incremental sales — but also from having the experience of broadening the way we think about selling newspapers and identifying new opportunities for growth. The results speak for themselves. We are up significantly in retail partners who participated in this program. The initial chains that implemented the plan saw an 80% increase within 60 days and shattered the paper's orginal goals of a 5 percent increase. It was a really successful process."
- Chip Danneker, VP Circulation Distribution, The Dallas Morning News, Dallas, TX
"Choosing Chief Outsiders proved to be a huge asset. They quickly assessed our needs and assisted with execution for results. I highly recommend them as a resource for any growing organization that needs more depth than they currently have on staff as a complement."
- Dennis Ratner, CEO/Founder/Stylist, RATNER companies
"Over the past 18 months, Richard Browne with Chief Outsiders has helped us assess and develop Avtec’s marketing and growth strategy. He has an uncanny ability to identify the key issues and get to the heart of the matter with surgical precision. Richard has worked with our team to identify, prioritize and execute effective plans. Our relationship with Richard has evolved from consultant to trusted business advisor. I added him to our Board of Advisors in 2013. Although Richard is strong, it is great that he’s able to reach into the rest of the Chief Outsiders team for other specialties. We are receiving Fortune 500 executive level marketing insights on a fractional basis, enabling Avtec’s marketing and sales team to function at a higher level without a full time CMO and the related expenses.”"
- Michael Branning, President, Avtec, Lexington, SC
"Our new marketing campaign from Chief Outsiders improved our C-Suite appointments capture rate by 38%! They've also helped us package some major deals with big, new partners."
- Pete Pattullo, CEO, NetworkIP
"My firm provides CRM technology and I'm most productive when focused on product development and sales. A Chief Outsider is a member of my small business group and brings a marketing perspective to our issue discussions. He presents the theory of what should be done with the pragmatism of what a mid-sized firm can accomplish, within my staffing and budget. As with others in our group, I appreciate being challenged to think differently about what my business is and how it can grow most profitably. Richard's comments help me stay up to date on new stuff going on in marketing that I didn't learn in marketing courses. Chief Outsiders is on my short list for marketing help."
- Greg Forehand, President, Ekos, Charlotte, NC
"Chief Outsiders has redefined marketing – and my business – for me. My business was successful but I could not see a way to scale to my desired level. The customer-driven marketing strategy was the key strategic driver that we needed and really is the only thing that makes everything else work to drive revenue. (Chief Outsiders) guided me through a process that is reinventing my business."
- Joe Gleinser, CEO, GCS Technologies, Austin, TX
“Working with Yvonne was an excellent way to get high-value marketing advice. It was a great experience for us. Over the course of our collaboration, Yvonne changed the way we approach marketing. She has the goods to back up the promise of the Chief Outsiders value proposition – high quality and focused resources to deliver results. We got a lot of value out of working with her and will undoubtedly work with her again.”
- Cathy Jirak, QueBIT COO and Principal
“We wanted to rebrand to increase awareness, but Yvonne’s recommendations went beyond what we expected to include market and business strategies. Her insights were perceptive, on target and well-supported, helping us quickly coalesce and move forward with a clear direction. We’re now in the process of adjusting our strategy and brand to better support our mission and also secure our financial viability into the future.”
- Alisa Jones, President and CEO of La Comunidad Hispana
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