News & Press Releases

The Future of Retail is as Simple as I.D.E.C.

Written by The Chief Outsider | 8.29.2019

Chief Outsider CMO Rich Smith examines the state of the retail industry in an eCommerce world and what it will mean for many industries in the near future.

HOUSTON, TX – August 29, 2019 No one would deny that the face of retail is changing due to the forces of eCommerce. Technologies such as virtual reality, 3D printing, nanotechnology, and ever-expanding communications bandwidth are laying the groundwork for the next major shift in retail.

Today, less and less value is being created by manufacturing. Almost anyone can make anything and the cost of manufacturing keeps decreasing. Distribution is the next domino to fall. With virtual reality, we can experience places and things without the cost or effort of traveling to them. 

When you boil it down then, the true value of any product is not in its manufacturer or distribution. A product’s real value can be summed up by four things: Idea, Design, Emotion, and Cause.

Read the full article on Retail IT Insights

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here