There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.
3.2.2023 — Experienced executive marketing leader to leverage the power of communities, brand advocacy, and wrap-around marketing mixes to drive sustainable growth as a fractional CMO
2.28.2023 — Experienced marketing agency sales leader to drive sales and marketing growth, launch new products, and build high performing teams for B2B, healthcare, and agency clients
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.
2.24.2023 — Experienced sales executive to help CEOs at SaaS and technology companies establish, grow, and maintain high performing sales teams capable of extraordinary results
2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling
2.16.2023 — Accomplished B2B SaaS sales leader to create, develop and manage new high-performing sales teams for SaaS and business service based companies in expansion mode
1.30.2023 — Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand. Read the full article here.
1.26.2023 — Experienced sales executive to help CEOs at technology, SaaS, and financial services companies build sales teams who consistently exceed sales targets for complex data solutions