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Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs

Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs

9.16.2021 | The Chief Outsider

Bowen boasts deep experience with B2B/C analytics and modeling to drive growth

YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses

YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses

9.15.2021 | Christa Martin

Google's latest algorithm update is a wake-up call. If your website isn’t built with a mobile-first posture, it now—and likely, into the future—will be overlooked by Google’s indexing algorithm. CMO Christa Martin shares mobile-first best practices you can put in place today, so you can avoid fading into the landscape. Read the Article here.

Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders

Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders

9.8.2021 | The Chief Outsider

Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth

Luxury Daily: Does marketing change in an inflationary environment?

Luxury Daily: Does marketing change in an inflationary environment?

9.1.2021 | Paul Sparrow

Many business owners are concerned about whether higher interest rates are an inevitability, should inflation continue to run rampant. Though interest rates may uptick modestly, ITR Economics suggests in their June Monthly Trends Report those concerns should not interfere with a business's plans about growing the company and protecting their bottom line, especially in the short term. Read the Article here.

Chief Outsiders Welcomes CRM Acquisition and Retention Specialist Gayle Bock to its Team of Fractional CMOs

Chief Outsiders Welcomes CRM Acquisition and Retention Specialist Gayle Bock to its Team of Fractional CMOs

8.23.2021 | The Chief Outsider

Bock applies customer insights and data-driven solutions to drive growth and profit for a host of B2B and B2C companies

Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders

Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders

8.17.2021 | The Chief Outsider

Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality

Luxury Daily: How to market in an increasingly digitized industry

Luxury Daily: How to market in an increasingly digitized industry

8.10.2021 | Karen Hayward

In the new paradigm, the B2B marketing function drives sales all the way through the funnel to evaluation. That means companies are deciding whether or not to put your business into their evaluation of products or services long before they ever pick up the phone to talk to a salesperson. Read the Article here.

Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers

Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers

8.9.2021 | The Chief Outsider

Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth

Chief Outsiders Welcomes Industrial, Healthcare Technology CMO Michael Purcell to its Team of Fractional Chief Marketers

Chief Outsiders Welcomes Industrial, Healthcare Technology CMO Michael Purcell to its Team of Fractional Chief Marketers

8.6.2021 | The Chief Outsider

Purcell has guided marketing efforts at pharma, chemical, industrial, healthcare IT, and software companies

Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape

Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape

7.29.2021 | The Chief Outsider

Nation’s Leading Fractional CMO Group Grows More Than 57% YOY