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New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes

New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes

10.27.2021 | The Chief Outsider

Collins is the latest experienced CMO to join Chief Outsiders, the nation’s leading “Executives-as-a-Service firm

StartupNation: Social Media Marketing: How It Could Hurt Your Business

StartupNation: Social Media Marketing: How It Could Hurt Your Business

10.20.2021 | Atul Minocha

The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha. Read the Article here.

YFS Magazine: What Every CEO Should Know About Talent-as-a-Service

YFS Magazine: What Every CEO Should Know About Talent-as-a-Service

10.20.2021 | Pete Hayes

The pandemic has accelerated the emergence of Talent-as-a-Service. With diligent vetting businesses and freelancers can win big in the growing gig economy. Read the Article here.

Young Upstarts: How To Find Top Talent In A WFH World

Young Upstarts: How To Find Top Talent In A WFH World

10.20.2021 | Beth VanStory

The impact of work from home and the rapid adoption of technologies like Zoom and MS Teams that made it possible have led to significant hiring challenges. CMO Beth VanStory shares how to source and retain talent. Read the Full Article here.

Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career

Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career

10.7.2021 | Atul Minocha

"Let not zeroes at the end of one’s income or net worth drive behavior." Chief Outsiders' Atul Minocha recently took part in a Q&A with Kate Spatz for Authority Magazine. As part of the series, Spatz interviews marketing professionals to give entrepreneurs and marketers an inside look at proven strategies others might also be able to leverage to grow their business or career. Read the full article here.

Edtech, Digital, Direct to Consumer Marketing Leader Tom McCarty is the Latest Fractional CMO at Chief Outsiders

Edtech, Digital, Direct to Consumer Marketing Leader Tom McCarty is the Latest Fractional CMO at Chief Outsiders

9.29.2021 | The Chief Outsider

McCarty drives profitable growth through strategic analysis, collaborative decision making and disciplined execution with an emphasis on digital marketing

Seasoned Software Marketing Executive David Appelbaum Joins Chief Outsiders

Seasoned Software Marketing Executive David Appelbaum Joins Chief Outsiders

9.21.2021 | The Chief Outsider

Appelbaum works with tech CEOs to optimize the revenue funnel, company go-to-market strategy, and brand reinvigoration

Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs

Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs

9.16.2021 | The Chief Outsider

Bowen boasts deep experience with B2B/C analytics and modeling to drive growth

YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses

YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses

9.15.2021 | Christa Martin

Google's latest algorithm update is a wake-up call. If your website isn’t built with a mobile-first posture, it now—and likely, into the future—will be overlooked by Google’s indexing algorithm. CMO Christa Martin shares mobile-first best practices you can put in place today, so you can avoid fading into the landscape. Read the Article here.

Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders

Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders

9.8.2021 | The Chief Outsider

Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth