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GlobalTrade: SaaS Marketing in 2022: Maturation and More Responsibility

GlobalTrade: SaaS Marketing in 2022: Maturation and More Responsibility

1.19.2022 | Angus Robertson

Our world of remote work and tech disruption will continue to be key growth drivers for the SaaS industry. Read the Full Article here.

Healthcare Business Today: Healthcare’s Most Ignored Value Driver: Brand Strategy

Healthcare Business Today: Healthcare’s Most Ignored Value Driver: Brand Strategy

1.19.2022 | Todd Lunsford

Healthcare startups and franchisors are aggressively branding patient experience to accelerate growth and take market share. Read the Full Article here.

Hospitality and Consumer Products Marketing Leader Lisa Kislak is the Latest Fractional CMO at Chief Outsiders

Hospitality and Consumer Products Marketing Leader Lisa Kislak is the Latest Fractional CMO at Chief Outsiders

1.18.2022 | The Chief Outsider

Kislak works with food and beverage, hospitality, CPG, and retail businesses to find untapped growth and profitability

Visionary Healthcare, FinServ Marketing Executive Andrew Mackenzie Joins Chief Outsiders

Visionary Healthcare, FinServ Marketing Executive Andrew Mackenzie Joins Chief Outsiders

1.11.2022 | The Chief Outsider

Mackenzie produces measurable impact through tight alignment of business goals and marketing investment

Industrial Marketing Leader William Bell Joins the Team of Fractional Chief Marketers at Chief Outsiders

Industrial Marketing Leader William Bell Joins the Team of Fractional Chief Marketers at Chief Outsiders

12.15.2021 | The Chief Outsider

Bell works with industrial companies to drive consistent double-digit revenue growth and significant margin improvement

Industrial Marketing Leader Robert Olsen Joins the Team of Fractional CMOs at Chief Outsiders

Industrial Marketing Leader Robert Olsen Joins the Team of Fractional CMOs at Chief Outsiders

12.14.2021 | The Chief Outsider

Robert works with industrial companies to drive profitable growth through innovation

Entrepreneur: Why (And How) B2B Companies Should Raise Prices Right Now

Entrepreneur: Why (And How) B2B Companies Should Raise Prices Right Now

12.10.2021 | Per Ohstrom

Current issues can squeeze company profits. Find out what should B2B companies do about it. Read the Full Article here.

GlobalTrade: Three Surprising Ways Marketing Can Solve Manufacturers’ 2022 Challenges

GlobalTrade: Three Surprising Ways Marketing Can Solve Manufacturers’ 2022 Challenges

12.10.2021 | Bob Sherlock

What’s sometimes overlooked is that the marketing function can help solve three of manufacturers’ biggest challenges in 2022—if the C-suite doesn’t limit marketing’s role to lead generation. Read the Full Article here.

New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes

New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes

10.27.2021 | The Chief Outsider

Collins is the latest experienced CMO to join Chief Outsiders, the nation’s leading “Executives-as-a-Service firm

StartupNation: Social Media Marketing: How It Could Hurt Your Business

StartupNation: Social Media Marketing: How It Could Hurt Your Business

10.20.2021 | Atul Minocha

The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha. Read the Article here.