Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.
CHICAGO, ILLINOIS – OCTOBER 28, 2026 – Lisa Agona, a transformational marketing executive, brings her expertise in IT services, software, professional services, data and analytics, and private equity to drive client revenue growth as a Fractional Chief Marketing for Chief Outsiders. Agona recently joined the Chief Outsiders’ team of more than 100 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).
“Lisa helps CEOs build or reinvent marketing capabilities that create demand, strengthen positioning, and support growth,” said Chuck Dushman, Central Region Managing Partner, Chief Outsiders. “We’re excited to add her deep SaaS and Technology industry experience to our battle-tested network of marketing professionals.”
Agona harnesses the power of customer insight, AI, and ingenuity to deliver measurable business outcomes. With significant M&A and private equity experience, she brings expertise in building or integrating new capabilities and accelerating growth in companies with defined time horizons. She builds high-performing teams and scalable go-to-market programs that increase visibility, improve pipeline performance, and accelerate revenue growth.
SaaS and Technology Marketing Leadership
Before joining Chief Outsiders, she drove measurable growth for public and private equity-owned IT services and software companies. As Global Chief Marketing Officer for Blackstone-backed operational risk intelligence SaaS company Sphera, she repositioned the company to take full advantage of its AI capabilities and built a modern high performance marketing team that was a primary source of new bookings.
Prior to Sphera, she was the global CMO at Chicago - based IT services company Ensono where she helped spark substantial revenue growth during its transformation into a major cloud-first infrastructure services provider. Her extensive executive marketing leadership also includes enterprise-level CMO roles at TeamViewer and LexisNexis, as well as senior leadership positions at Accenture and HSBC.
Agona has a BA in Economics from West Virginia University and an MBA from Columbia Graduate School of Business.
About Chief Outsiders
Mid-sized companies unlock market potential and accelerate growth with top-tier talent and technology from Chief Outsiders, the nation’s leading provider of fractional sales and marketing services.
CEOs and business leaders drive sales and marketing strategy to make big things happen with instant access to the firm’s cohesive, battle-tested team of more than 100 fractional executives, a diverse pool of world-class expertise. Each brings the experience of VP Sales, VP Marketing, or higher at one or more operating companies, including many Fortune 500 firms.
Team Outsiders™ leverages this same expertise to deliver on-demand enterprise-grade execution to power growth with efficiency and flexibility. GrowthGears® OS supports faster, smarter, and less risky growth. The industry’s first AI-powered growth platform integrates both the comprehensive strategy of fractional executives and the precise execution of Team Outsiders™. We built its transparent, client-friendly interface around Chief Outsiders’ proven Growth Gears® process.
CONTACT: Maleia Wood, MWood@ChiefOutsiders.com