Strategic executive marketing leader will leverage Life Science, Healthcare, and Technology experience, to grow mid-market companies as a fractional Chief Marketing Officer
CHARLOTTE, NC – June 21, 2023 – Steve Figman, a seasoned marketing veteran with extensive experience in the life sciences, healthcare, and technology sectors, has joined Chief Outsiders as a Fractional CMO. With his strong background in pharmaceuticals, biotech, medical devices, healthcare, and technology industries, Figman is poised to deliver significant revenue and operating income growth as a key member of Chief Outsiders' team, which comprises over 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).
Clay Spitz, Managing Partner at Chief Outsiders, describes Figman as an accomplished marketing executive with a proven track record of success in building industry-leading brands, high-performing teams, and innovative capabilities.
In his role as a Chief Outsiders Fractional CMO, Figman is well-equipped to provide expert guidance to leaders and enterprises seeking to overcome their defining challenges and achieve rapid solutions and execution. With a unique blend of marketing experience, business acumen, and critical thinking skills, Figman is a strategic leader who excels at tackling complex challenges, mobilizing go-to-market strategies, developing growth strategies, refining brand positioning and messaging, and providing competitive insights and analysis. His expertise positions him as a highly respected leader and advisor, dedicated to accelerating growth in technology, healthcare, and life sciences companies.
As a new Chief Outsiders Fractional CMO, Figman is well-positioned to advise leaders and enterprises on how to dramatically accelerate solutions and execution of their defining challenges. He is a strategic leader with a solid blend of marketing experience, business acumen, and critical thinking skills. His expertise in unraveling complexity, mobilizing go-to-market strategy and planning, growth strategy, brand positioning and messaging, and competitive insights and analysis, make Steve a respected leader and advisor to accelerate growth in healthcare and life sciences companies.
Marketing Leadership
Prior to joining Chief Outsiders, Figman served as the Chief Strategist, Life Sciences at NTT DATA Services, where he achieved significant growth by leading vertical go-to-market strategy, marketing, alliances, partnerships/acquisitions, and thought leadership.
As the Vice President and Global Head of Life Science at Syntegrity, a strategic consulting firm focused on solving complex business challenges, Figman drove double-digit growth for two consecutive years. Additionally, as the Chief Strategist, Life Sciences CoE at Hewlett Packard Enterprise, he contributed to significant year-over-year growth and spearheaded new customer acquisitions through the development of a Life Science/Healthcare Digital Center of Excellence and a robust business development methodology.
Figman has also held key leadership positions, including Vice President at BSN Medical, where he oversaw and led all commercial activities. As the VP of Marketing for Premier Inc., he held commercial marketing leadership responsibilities across four business units, including Hospital Purchasing, Healthcare IT, Hospital Consulting, and Risk Management.
During his tenure at Johnson & Johnson, Figman led the senior care segment with a focus on the Oncology and Nephrology therapeutic areas.
His extensive experience in driving growth and profitability has earned him numerous awards and recognition as a proven performer, respected leader, and innovator.
In addition to his successful marketing career, Figman holds a BS in Marketing from the University of Maryland, College Park, and a Master of Business Administration from the University at Albany, State University of New York. He has also earned the Six Sigma Process Excellence green belt and served as an organizational member at the MIT Media Lab, contributing to the future of the Health and Life Science Industries.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com